OnTheMarket vs Zoopla
Both are listed under Listing Portals. Everything below is drawn from each provider's own published material.
O
OnTheMarket
The UK's third-most-visited residential property portal, founded by agents in 2013 as an agent-friendly alternative, now owned by CoStar Group.
Z
Zoopla
A major UK property portal and data business, owned by Silver Lake Partners, and the parent of Jupix, PrimeLocation, and other property brands.
At a glance
| Attribute | OnTheMarket | Zoopla |
|---|---|---|
| Category | Listing Portals | Listing Portals |
| Pricing model | Subscription | Subscription |
| Pricing | Agent advertiser subscriptions; positioned as lower-cost per lead than larger UK portals | Subscription/package model for agents; not a flat public price list |
| Sold to | Independent agents, Small chains, Corporate & enterprise | Independent agents, Small chains, Corporate & enterprise, New-build & developers |
| Founded | 2013 | 2007 |
| Market | UK & Ireland only | UK & Ireland only |
Capabilities
Both (2)
- Sales listings search
- Rental listings search
Only OnTheMarket (2)
- Agent advertiser network
- Lead forwarding to listing agents
Only Zoopla (4)
- Valuation tools
- Market data and house price reporting
- Agent listing and advertising products
- Commercial data licensing
Integrations
OnTheMarket
No integrations recorded.
Zoopla
- PrimeLocation
- Jupix