OnTheMarket vs Rightmove
Both are listed under Listing Portals. Everything below is drawn from each provider's own published material.
O
OnTheMarket
The UK's third-most-visited residential property portal, founded by agents in 2013 as an agent-friendly alternative, now owned by CoStar Group.
R
Rightmove
The UK's largest property portal by consumer search share, where agents pay subscription and package fees to list and market properties.
At a glance
| Attribute | OnTheMarket | Rightmove |
|---|---|---|
| Category | Listing Portals | Listing Portals |
| Pricing model | Subscription | Subscription |
| Pricing | Agent advertiser subscriptions; positioned as lower-cost per lead than larger UK portals | Subscription/package model for agents (core listings up to 'Optimiser' prominence tiers); not a flat public price list |
| Sold to | Independent agents, Small chains, Corporate & enterprise | Independent agents, Small chains, Corporate & enterprise, New-build & developers |
| Founded | 2013 | 2000 |
| Market | UK & Ireland only | UK & Ireland only |
Capabilities
Both (2)
- Sales listings search
- Rental listings search
Only OnTheMarket (2)
- Agent advertiser network
- Lead forwarding to listing agents
Only Rightmove (7)
- Commercial listings
- New-build listings
- Overseas listings
- Valuation tools
- Mortgage and affordability calculators
- House price index and market data
- Tiered agent advertising packages