OnTheMarket vs PrimeLocation
Both are listed under Listing Portals. Everything below is drawn from each provider's own published material.
O
OnTheMarket
The UK's third-most-visited residential property portal, founded by agents in 2013 as an agent-friendly alternative, now owned by CoStar Group.
P
PrimeLocation
A UK property portal in the Zoopla group, focused on sale and rental listings alongside its larger sister site.
At a glance
| Attribute | OnTheMarket | PrimeLocation |
|---|---|---|
| Category | Listing Portals | Listing Portals |
| Pricing model | Subscription | Subscription |
| Pricing | Agent advertiser subscriptions; positioned as lower-cost per lead than larger UK portals | Agent advertiser subscriptions, bundled via the Zoopla group's agent products |
| Sold to | Independent agents, Small chains, Corporate & enterprise | Independent agents, Small chains, Corporate & enterprise |
| Founded | 2013 | Not disclosed |
| Market | UK & Ireland only | UK & Ireland only |
Capabilities
Both (2)
- Sales listings search
- Rental listings search
Only OnTheMarket (2)
- Agent advertiser network
- Lead forwarding to listing agents
Only PrimeLocation (1)
- Agent advertiser access bundled with Zoopla group products
Integrations
OnTheMarket
No integrations recorded.
PrimeLocation
- Zoopla