Acaboom

Acaboom addresses a narrow, expensive problem: an agent attends a valuation and then does not win the instruction. The work sits around the appointment rather than inside the CRM — what the vendor sees beforehand, what they are left with afterwards, and whether anyone notices when they re-engage.

What It Does

• Before: interactive presentations introducing the valuer and agency ahead of the appraisal
• During: a valuer toolkit carrying local market data into the appointment
• After: a customised proposal with digital signing
• Signals: notifications when a proposal is opened, indicating live interest
• Nurture: personalised market update reports for vendors who did not instruct immediately

Position

The view-notification feature is what turns this from a document tool into a sales one. A vendor reopening a proposal a fortnight later is a buying signal that would otherwise be invisible, and the timing of the follow-up call is often what decides the instruction.

Acaboom overlaps with the CRM category without replacing it: agencies run it alongside their main system, because the appraisal-to-instruction window is handled thinly by general CRMs. The company states its engagement model draws on hundreds of thousands of homeowner interactions.